Scaling An Electrical Wholesaler Into A Multi-Million-Dollar Online Business
A full-funnel growth partnership with an Australian electrical wholesaler - turning a quiet website into one of its category's most visible, profitable players.
Full-funnel partnership since 2022
The Numbers After Full-Funnel Growth
A connected system across SEO, AI SEO, paid media, CRO, email, SMS and social - all pointed at revenue.
A Strong Brand That Was Hidden Online
In 2022, this Australian electrical wholesaler had everything a great business needs - a deep product range, trade credibility and loyal customers. But online, almost none of that showed. The website was quiet, organic visibility was minimal, and revenue swung month to month with no predictable engine behind it.
They didn't need another vendor juggling a single channel. They needed a partner to own the entire funnel and treat their growth like our own. That's where our story together began.
How We Strengthened The Brand, Year By Year
A full-funnel partnership that compounded - turning a quiet catalogue site into a category leader.
We Built The Engine Before The Growth
We rebuilt the technical foundation, fixed conversion tracking and analytics, audited the catalogue and mapped a full-funnel roadmap - so every future effort would compound instead of leak.
Tracking & SEO foundation setOrganic And Paid Started Working Together
Technical and product-page SEO took hold while lean Google and Meta campaigns acquired customers at a remarkably low cost. Qualified traffic began climbing month after month.
Organic traffic compoundingWe Turned Visitors Into Repeat Buyers
CRO sharpened the buying experience, while email, SMS and social turned one-time shoppers into loyal, repeat customers. The full funnel was now firing - and revenue passed $3.2M.
$3.2M in annual salesFrom Hidden To Highly Visible
The brand became one of the most visible names in its niche - ranking across Google, earning citations in AI search, and dominating branded demand. Online sales reached $3.5M.
$3.5M annual salesMomentum That Keeps Compounding
Organic visibility, AI search presence and revenue continue to grow. With 27.4K monthly organic visits and 2026 already tracking ahead, the engine we built keeps accelerating.
27.4K monthly organic visitsA Clear, Upward Trajectory Since 2022
Organic Traffic Growth
Monthly organic visits climbed from near zero to 27.4K.
Online Revenue Growth (AUD)
Year-on-year online sales climbed from $2.4M to $3.5M in 2025 - and 2026 is already tracking ahead.
Search Visibility
184K clicks from 12.4M impressions, with average position improving to 10.6.
Full-Funnel Growth, Channel By Channel
Website Optimization & SEO
We rebuilt the site's technical foundation and scaled category, product and content SEO - including AI SEO so the brand now appears across AI search.
- Technical SEO, speed and indexation overhaul
- Category & product page optimization at scale
- AI SEO & AEO - cited across ChatGPT, Gemini & AI Overviews
Conversion Rate Optimization
We turned growing traffic into revenue by optimizing the buying experience, product pages and checkout - lifting key conversion events sharply.
- Product & checkout experience optimization
- Ongoing A/B testing and UX improvements
- Conversion tracking and analytics accuracy
Performance Marketing
We ran lean, profit-focused paid media that complemented organic growth - acquiring customers at a remarkably low cost.
- Google & Meta campaigns with tight tracking
- Shopping, search and retargeting funnels
- Continuous bid, budget and feed optimization
Email & SMS Marketing
We built automated lifecycle flows and campaigns that recover carts, drive repeat orders and grow lifetime value from the existing customer base.
- Welcome, cart recovery and post-purchase flows
- Segmented promotional campaigns
- SMS for high-intent moments and launches
Social Media Marketing
We grew brand presence and demand across social and the Google Business Profile, strengthening trust and local discovery.
- Consistent organic social content
- Google Business Profile optimization
- Brand demand that compounds other channels
The Compounding Result
Four-plus years of connected, full-funnel growth turned a quiet catalogue site into a multi-million-dollar online business - with organic, AI and paid all working together.
Let's Build Your Growth Story
If you're an ecommerce brand or wholesaler ready to scale profitably, our specialists can build the same kind of full-funnel growth engine for you.