Turning A US Lighting Brand Into A High-Growth Online Store
A full-funnel growth partnership with a US lighting ecommerce brand - growing traffic, rankings and revenue together across every channel that matters.
Full-funnel partnership since 2023
The Numbers After Full-Funnel Growth
A connected system across Website Optimization & SEO, Performance Marketing, CRO, Email & SMS and Social Media - all pointed at revenue.
A Great Lighting Range That Few People Could Find
In 2023, this US lighting brand had a beautiful, broad product range and genuine quality - but online it was almost invisible. Organic traffic was thin, ad spend wasn't converting efficiently, and there was no system turning first-time shoppers into repeat customers.
They didn't need another vendor managing one channel in isolation. They needed a partner to own the entire funnel - traffic, conversion and retention - and treat their growth like our own. That's where our story together began.
How We Grew The Brand, Year By Year
A full-funnel partnership that compounded - turning a quiet lighting catalogue into a fast-growing online store.
We Built The Engine Before The Growth
We optimized the website and technical foundation, fixed conversion tracking and analytics, audited the lighting catalogue and mapped a full-funnel roadmap - so every future effort would compound instead of leak.
Tracking & SEO foundation setOrganic And Paid Started Working Together
Category and product-page SEO took hold while efficient Google Ads and Shopping campaigns acquired customers at a low $1.64 average CPC. Qualified traffic began climbing month after month.
Organic traffic compoundingWe Turned Visitors Into Repeat Buyers
CRO sharpened the buying experience while email, SMS and social turned one-time shoppers into loyal customers. Average order value climbed and the full funnel began firing together.
AOV up 18.12% to $332.68Ranking #1 For The Terms That Sell Lighting
The brand reached page-one dominance - ranking #1 for high-intent terms like "dimmable string lights", "fountain lighting" and "ground lights", while earning citations across AI search.
25 keywords in the top 3Momentum That Keeps Compounding
Revenue, organic visibility and AI search presence keep growing. With $545.6K online revenue in 6 months (+29.49%), 25.5K monthly organic visits and email driving $113.7K (+74%), the engine we built keeps accelerating.
Revenue & visibility still risingA Clear, Upward Trajectory Since 2023
Organic Traffic Growth
Monthly organic visits climbed from near zero in 2023 to 25.5K - up 21.59% year on year.
6-Month Online Revenue (USD)
Online revenue reached $545.6K over the latest 6 months - up 29.49% on the previous 6-month period.
Keyword Rankings Footprint
From a thin presence to 64 tracked keywords ranking - including 25 in the top 3.
Email & SMS Attributed Revenue
$113.7K attributed revenue (+74%), with automated flows driving 66.46% of the total.
Search Visibility
21.3K search clicks from 5.41M impressions, with site visibility improving to 17.64% (+7.19%).
Ranking #1 For The Terms That Sell Lighting
High-intent buyers searching these terms now find the brand at the very top of Google.
Page-One Keyword Wins
25 keywords in Top 3Full-Funnel Growth, Channel By Channel
Website Optimization & SEO
We optimized the site's technical foundation and scaled category, product and content SEO - including AI SEO so the brand now appears across AI search.
- Technical SEO, speed and indexation overhaul
- Category & product page optimization at scale
- AI SEO & AEO - cited across ChatGPT, Gemini & AI Overviews
Conversion Rate Optimization
We turned growing traffic into revenue by optimizing the buying experience, product pages and checkout - lifting order value and total revenue.
- Product & checkout experience optimization
- Ongoing A/B testing and UX improvements
- Conversion tracking and analytics accuracy
Performance Marketing
We ran efficient, profit-focused paid media that complemented organic growth - acquiring customers at a low cost with strong conversion value.
- Google Ads, Shopping & retargeting funnels
- Merchant Center feed & Top Quality Store status
- Continuous bid, budget and feed optimization
Email & SMS Marketing
We built automated lifecycle flows and campaigns that recover carts, drive repeat orders and grow lifetime value from the existing customer base.
- Welcome, abandoned-checkout & post-purchase flows
- Segmented promotional campaigns
- SMS for high-intent moments and launches
Social Media Marketing
We grew brand presence and demand across social and the Google Business Profile, strengthening trust and discovery.
- Consistent organic social content
- Google Business Profile optimization
- Brand demand that compounds other channels
The Compounding Result
Four-plus years of connected, full-funnel growth turned a hidden lighting catalogue into a fast-growing online store - with organic, AI, paid and retention all working together.
Let's Build Your Growth Story
If you're a lighting, electrical or ecommerce brand ready to scale profitably, our specialists can build the same kind of full-funnel growth engine for you.