$2.24M In 6-Month Sales For A Beauty & Skincare Brand
A full-funnel growth partnership with a US beauty & skincare ecommerce store - compounding organic, AI search, paid and conversion gains into seven-figure sales.
Full-funnel partnership since 2021
The Numbers After Full-Funnel Growth
A connected system across Website Optimization & CRO, SEO & Organic Growth, AI SEO & AEO, Performance Marketing, Email & SMS and Social Media - all pointed at revenue.
A Loved Brand Ready To Scale Profitably
When we started in 2021, this US beauty & skincare brand had great products and loyal fans - but growth was inconsistent. Organic visibility was limited, paid spend wasn't fully efficient, and there was no connected system turning visitors into repeat, high-value customers.
They needed a partner to own the entire funnel - traffic, conversion and retention - and scale revenue profitably. Over the years since, we've built exactly that: a system now generating $2.24M every six months.
How We Scaled The Brand, Year By Year
A full-funnel partnership that compounded - turning an inconsistent store into a seven-figure beauty brand.
We Built The Engine Before The Growth
We optimized the website and technical SEO foundation, fixed conversion tracking and analytics, and mapped a full-funnel roadmap - so every future effort would compound instead of leak.
Tracking & SEO foundation setOrganic And Paid Started Working Together
Product and content SEO took hold while efficient Google Ads and Shopping acquired customers at a low $0.82 CPC. Qualified traffic and orders began climbing.
Organic traffic compoundingWe Turned Visitors Into Repeat Buyers
CRO sharpened the buying experience while email, SMS and social turned one-time shoppers into loyal customers - lifting conversion rate and average order value together.
Conversion rate climbingFrom Hidden To Highly Visible
Authority building grew backlinks to 2K and reaching 510 referring domains, while AI SEO earned the brand citations across ChatGPT, Gemini and Google AI Overviews.
30 AI visibility · 61 mentionsA Seven-Figure, Full-Funnel Engine
The system now delivers $2.24M every six months at a 5.57% conversion rate, with organic up 71%, a 10.4x ROAS on paid, and AI search presence still growing.
$2.24M in 6-month salesA Clear, Upward Trajectory Since 2021
Organic Traffic Growth
Monthly organic traffic climbed from near zero in 2021 to 5.9K - up 71% year on year.
Paid Performance — Revenue vs Spend (6 mo)
$534K in ad-driven conversion value on $51.2K spend - a 10.4x return on ad spend.
Traffic Share — Organic vs Paid
Organic now drives the majority of traffic - a 68% share built to compound over time.
Full-Funnel Growth, Channel By Channel
Website Optimization & CRO
We optimized the buying experience, product pages and checkout - lifting the conversion rate even as we focused traffic on higher-intent, higher-value shoppers.
- Product & checkout experience optimization
- Ongoing A/B testing and UX improvements
- Conversion tracking and analytics accuracy
SEO & Organic Growth
We grew organic rankings and qualified traffic with technical, on-page and authority SEO - building a durable, compounding traffic channel.
- Technical SEO and product/category optimization
- Authority building - 2K backlinks, 510 ref. domains
- 22.7K clicks from 469K impressions
AI SEO & AEO
We optimized the brand for AI search so it now appears and gets cited across ChatGPT, Gemini, Google AI Overviews and AI Mode.
- Answer-engine optimization (AEO) content
- Structured data and citation-worthy pages
- Visibility across every major AI engine
Performance Marketing
We ran efficient, profit-focused Google Ads and Shopping that complemented organic growth - delivering a strong return at a low cost per conversion.
- Search, Shopping & retargeting funnels
- Merchant Center feed & Top Quality Store status
- Continuous bid, budget and feed optimization
Email & SMS Marketing
We built automated lifecycle flows and campaigns that recover carts, drive repeat orders and grow lifetime value from the existing customer base.
- Welcome, abandoned-checkout & post-purchase flows
- Segmented promotional campaigns
- SMS for launches and high-intent moments
Social Media Marketing
We grew brand presence and demand across social, strengthening trust, discovery and branded search that compounds every other channel.
- Consistent organic social content
- Community, UGC and brand storytelling
- Brand demand that lifts conversion everywhere
The Compounding Result
Years of connected, full-funnel growth turned an inconsistent store into a seven-figure beauty brand - with organic, AI, paid, CRO and retention all working together.
Let's Build Your Growth Story
If you're a beauty, skincare or ecommerce brand ready to scale profitably, our specialists can build the same kind of full-funnel growth engine for you.